{"id":22420,"date":"2021-09-22T15:21:43","date_gmt":"2021-09-22T19:21:43","guid":{"rendered":"https:\/\/aladyr.net\/?p=22420"},"modified":"2021-09-22T15:23:56","modified_gmt":"2021-09-22T19:23:56","slug":"una-empresa-verdaderamente-water-positive","status":"publish","type":"post","link":"https:\/\/aladyr.net\/en\/una-empresa-verdaderamente-water-positive\/","title":{"rendered":"Una empresa verdaderamente Water Positive"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>M\u00e1s de 50 grandes empresas de todo el mundo afirman que ser\u00e1n <em>water positive<\/em> en un futuro cercano: \u00bf<em>Greenwashin<\/em>g (Blanqueo ecol\u00f3gico) o ecol\u00f3gicas de verdad?<br><br>Autor: <a href=\"https:\/\/www.linkedin.com\/in\/alejandro-sturniolo\/\">Alejandro Sturniolo<\/a>, director de ALADYR<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"629\" src=\"https:\/\/aladyr.net\/wp-content\/uploads\/2021\/09\/2030-Water-goals-hero.png\" alt=\"\" class=\"wp-image-22422\" srcset=\"https:\/\/aladyr.net\/wp-content\/uploads\/2021\/09\/2030-Water-goals-hero.png 966w, https:\/\/aladyr.net\/wp-content\/uploads\/2021\/09\/2030-Water-goals-hero-300x195.png 300w, https:\/\/aladyr.net\/wp-content\/uploads\/2021\/09\/2030-Water-goals-hero-768x500.png 768w, https:\/\/aladyr.net\/wp-content\/uploads\/2021\/09\/2030-Water-goals-hero-100x65.png 100w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\n<p>Mientras las empresas se enfrentan a una sequ\u00eda hist\u00f3rica, al aumento de las temperaturas e incendios forestales catastr\u00f3ficos, tambi\u00e9n se comprometen a reponer m\u00e1s agua de la que consumen. La escasez de agua est\u00e1 directamente relacionada con la crisis clim\u00e1tica.<\/p>\n\n\n\n<p>El agua es un recurso estrat\u00e9gico para la humanidad y, como tal, debemos utilizarla de forma cada vez m\u00e1s eficiente y sostenible. Como sociedad, entendemos que la sostenibilidad global requiere que seamos cada d\u00eda m\u00e1s eficientes en el uso del agua como recurso.<\/p>\n\n\n\n<p>M\u00e1s de 50 grandes empresas de todo el mundo han declarado: &#8220;Seremos <em>water positive<\/em> para el&#8230;&#8221; o &#8220;Agua Neutral para el&#8230;&#8221; durante el \u00faltimo a\u00f1o. Pero no explican exactamente c\u00f3mo van a hacerlo. Hay un instinto un poco c\u00ednico con proyectos como estos, porque podr\u00eda tratarse de <em>greenwashin<\/em>g. Por eso, pens\u00e9:&#8221; \u00bfC\u00f3mo podr\u00edamos ayudar a esas empresas a ser &#8220;una verdadera empresa positiva en materia de agua&#8221;?&#8221;<\/p>\n\n\n\n<p>Una f\u00f3rmula muy sencilla, la regla de oro de las 3R, Reducir, Reciclar, Reutilizar. Y si esto no es suficiente para ser neutral o positivo, debemos a\u00f1adir una R m\u00e1s, Recargar. La \u00faltima R es la m\u00e1s complicada de las cuatro, porque significa que sustituiremos el agua consumida como &#8220;Agua Virtual&#8221; en nuestros productos al recargar las fuentes convencionales de agua potable. En este caso podr\u00edamos considerar las aguas residuales de las plantas municipales como una potencial estrategia de Reutilizaci\u00f3n Potable Indirecta (RPI) para compensar nuestro consumo.<\/p>\n\n\n\n<p>Como sabemos, parte del consumo de agua se convierte en productos como &#8220;agua virtual&#8221;. El concepto de agua virtual fue introducido por primera vez en 1993 por Tony Allan, un cient\u00edfico brit\u00e1nico y profesor del Kings College, quien recibi\u00f3 el Premio del Agua de Estocolmo 2008 por su innovaci\u00f3n. Arjen Y. Hoeckstra, profesor de gesti\u00f3n de recursos h\u00eddricos de la Universidad de Twente (Pa\u00edses Bajos), llev\u00f3 el agua virtual un paso m\u00e1s all\u00e1 para crear una &#8220;huella h\u00eddrica&#8221;, que tiene en cuenta tanto el agua directa como la indirecta.<\/p>\n\n\n\n<p>Todos los productos que tenemos en casa, toda la ropa, los televisores, las computadoras y los alimentos, tienen algo de agua integrada y el volumen total de agua dulce que se utiliza para producir estos bienes se define como la huella h\u00eddrica. Desde 5 l para producir 1 l de agua embotellada, 140 l para una taza de caf\u00e9, 10.000 l para un par de vaqueros hasta 16.000 l por 1 kg de carne, la mayor parte de los productos que comercializamos son agua.<\/p>\n\n\n\n<p>El problema con afirmar que su empresa es (o aspira a ser) neutra en cuanto al agua es que deber\u00eda tener en cuenta no s\u00f3lo el consumo directo para producir sus bienes, sino tambi\u00e9n proporcionar la rastreabilidad de la huella h\u00eddrica en la cadena de suministro. Si no, las empresas dar\u00e1n lugar a que los activistas denuncien su actividad como <em>greenwashing<\/em>.<\/p>\n\n\n\n<p>Una vez m\u00e1s, el re\u00faso del agua es la clave de la sostenibilidad del recurso h\u00eddrico<\/p>\n\n\n\n<p>#sostenibilidad #ods #emergenciaclim\u00e1tica #aguasresiduales #aguapositivo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 50 grandes empresas de todo el mundo afirman que ser\u00e1n water positive en un futuro cercano: \u00bfGreenwashing (Blanqueo ecol\u00f3gico) o ecol\u00f3gicas de verdad? Autor: Alejandro Sturniolo, director de ALADYR Mientras las empresas se enfrentan a una sequ\u00eda hist\u00f3rica, al aumento de las temperaturas e incendios forestales catastr\u00f3ficos, tambi\u00e9n se comprometen a reponer m\u00e1s agua de la que consumen. &#8230;<\/p>\n","protected":false},"author":2873,"featured_media":22422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-22420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una empresa verdaderamente Water Positive - Aladyr<\/title>\n<meta name=\"description\" content=\"Bienvenido al Blog Aladyr. \u00ecinformate sobre las novedades del mundo del agua!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aladyr.net\/en\/una-empresa-verdaderamente-water-positive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una empresa verdaderamente Water Positive - 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